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The perfect fall-into-winter record, It’s Happening Now bathes listeners in the warm glow of tremendous, acoustic-based songs evoking mid-’60s folk-pop aesthetics. Lovely melodies, nimble acoustic guitar playing, and emotive vocals combine for an affective experience from a contemporary music master. This is Bill Lloyd’s finest hour, by far.

- Alan Haber, Pure Pop Radio


“It’s Happening Now” is a refreshing collection of quieter, well-crafted compositions, long on melody and wry observations.

- Ken Paulson Americana Music News


Whether toiling in the country trenches with Foster & Lloyd or flying solo with his own pop-oriented material, Bill Lloyd has always been all about the song. Nowhere is this more apparent than on his latest release, "It's Happening Now"---it's a 20-track smorgasbord of acoustic-oriented, low-key delights that showcases Lloyd's ample melodic gifts as well as his way with words.

- John M. Borack    Contributing Editor, Goldmine Magazine


Every single one of these songs I would be pleased to have written, let alone performed so well.

- Paul Myers Author, Songwriter and Recording artist


Not one good song on here, They are all great! And keep in mind, I hate everything!

- Les Bohem,   Screenwriter, songwriter & former member of Sparks and The Gleaming Spires