Working The Long Game
Its Happening Now
WHAT THEY’RE SAYING ABOUT BILL LLOYD’S “IT’S HAPPENING NOW”
The perfect fall-into-winter record, It’s Happening Now bathes listeners in the warm glow of tremendous, acoustic-based songs evoking mid-’60s folk-pop aesthetics. Lovely melodies, nimble acoustic guitar playing, and emotive vocals combine for an affective experience from a contemporary music master. This is Bill Lloyd’s finest hour, by far.
- Alan Haber, Pure Pop Radio
“It’s Happening Now” is a refreshing collection of quieter, well-crafted compositions, long on melody and wry observations.
- Ken Paulson Americana Music News
Whether toiling in the country trenches with Foster & Lloyd or flying solo with his own pop-oriented material, Bill Lloyd has always been all about the song. Nowhere is this more apparent than on his latest release, "It's Happening Now"---it's a 20-track smorgasbord of acoustic-oriented, low-key delights that showcases Lloyd's ample melodic gifts as well as his way with words.
- John M. Borack Contributing Editor, Goldmine Magazine
Every single one of these songs I would be pleased to have written, let alone performed so well.
- Paul Myers Author, Songwriter and Recording artist
Not one good song on here, They are all great! And keep in mind, I hate everything!
- Les Bohem, Screenwriter, songwriter & former member of Sparks and The Gleaming Spires
